Copywriter / Listings Editor at Goldstar.com
Web Content Provider & Strategist
Toni Perling is a content creator and strategist, consultant, copywriter/editor and online marketer for a variety of top-tier websites, including Dogster, Goldstar, ehow and others.
She's also the creator and executive editor of DoggieNames.com, the web's top destination for dog names and related info. Perling created and maintains the database, writes blog content and actively markets the site.
A longtime WGA member and television writer, Perling also boasts produced non-fiction, documentary, informational, long-form and comedy and drama series credits.
Jan 2014 – Present
DoggieNames.com is the hottest spot on the web to find the coolest dog names. Along with a ranking of Most Popular Dog Names in the world, the site also allows you to browse through more than 2500 dog names, listed by gender and categories like Movies/TV/Comics, Color/Breed, Food/Drink and many more. There's also a celebrity dog blog, a Pup Names Profile page, where dog owners can share how they chose the perfect names for their pups, Top Ten Name Lists and much more.
Goldstar Events, Inc.
Copywriter / Listings Editor
Apr 2010 – Present
As a full-time copywriter and listings editor for this top live-entertainment ticketing site with audience of more than 5 million members, I'm responsible for the final look and accuracy of front-end event pages. I was the writer/editor of weekly "Roar of the Crowd" email, customized for over twenty regions, with 450,000 subscribers, chosen to lead voice development and appointed head copywriter of game/daily deal project "Secret Stash," and the in-house copywriting contest winner 7 out of 12 weeks.
Oct 2013 – Present
Provide full articles, interviews, listicles and more to dog-focused website, and share content from DoggieNames.com.
Freelance Writer/Story Producer
Jan 2004 – Mar 2010
Writer/post story producer for reality, design, competition, and informational shows including Mike Mathis Productions “I Didn’t Know I Was Pregnant” (Discovery); GRB Entertainment’s “Luxe Life” (Travel Channel) and “Diagnosis X” (TLC); Pietown TV’s “ReDesign” (HGTV); 10x10 Entertainment’s “Made in the USA” (USA Network) and “Kitchen Trends” (HGTV); and Creative Differences’ “Made in America” (Travel Channel)
Marketing Consultant and Writer
Jan 2007 – Sep 2008
Membership Executive www.InkTip.com; CMS Specialist www.MediaAccessPro.com; contributing consultant www.ehow.com, www.answerbag.com, www.bridestelevision.com, • Viral marketing through Facebook, My Space, You Tube and other viral sites, along with email and web campaigns • Articles may be seen at: www.ehow.com/members/tlperl.html and www.bridestelevision.com/tv/profile/summary.php?id=338.
Freelance Writer/Story Editor
Jul 1992 – Jan 2004
Writer of various produced network and cable television comedy and drama series episodes, including “Dr. Quinn, Medicine Woman,” and television movies, including NBC’s “Dying to Dance,” “Vanished Without a Trace,” and PAX Network’s “Terminal Error” • Researched, developed and pitched ideas to networks, production companies • Member WGA, ATAS • Full credits upon request.
BS Communications / Radio-TV-Film Present - Present
Activities: Creative Writing for the Media program, Rubber Teeth humor magazine, Academy of Television Arts and Sciences Internship winner in Episodic Series
Toni hired me as an editor to punch up a pitch reel she had put together for a show she was developing. She has a keen, incisive sense of story and a strong vision, with which she unfalteringly guides a project through development, production, and post. Above all, it was refreshing to work with a producer who was so positive and constructive throughout the editing process. I look forward to working with Toni again in the future.
Toni is fabulously responsible and creative. She has boundless energy and enthusiasm and approaches every situation with a positive attitude and a multitude of ideas and approaches. She always delivers on time and goes the extra distance to get the job done. I'd recommend her without hesitation.